#12 – “Mrs Claus” – M&S (2016)

What does Mrs Claus do while Santa travels the world delivering gifts? We finally know, thanks to M&S’s 2016 Christmas campaign. The ad features stylish Mrs Claus driving a snowmobile and piloting a helicopter to get from Lapland to London to deliver a gift for a missed letter. It was about time that Mrs Claus [...]

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#11 – “Christmas Magic” – ASDA (2019)

Imagine if your town was once home to ‘Britain’s worst Christmas tree’. Residents of Tyldesley, Wigan were understandably upset when the town’s Christmas tree was voted the worst in the country in 2016, but ASDA brought some festive cheer to the town as it was chosen as the filming location of the supermarket chain’s Christmas [...]

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#10 – “Gift Guide” – We Work (2016)

It can be a challenge for B2B companies to promote and engage with clients over the Christmas period. Generally, you can’t get away with being too ‘salesy’, but it’s still important to make an effort to reach out to clients and maintain relationships over the holidays. Consider taking a leaf out of We Work’s book. [...]

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#9 – Truce – Sainsbury’s (2014)

This advert is based on a famous story from the time of the First World War. On Christmas Day 1914, British and German troops held a truce and met in No Man’s Land to play football, exchange gifts and take photographs. What makes the advert even more heart-breaking was that this famous story is largely [...]

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#8 – “Where you shop matters” – Visa (2019)

Let’s be clear: Christmas shopping is hardly Christmas shopping without sprinting through the maelstrom of chaos that is town centre on Christmas eve and engaging in a tug of war over the last Jamie Oliver cook book. Shopping online may be more convenient, but it’s just not the same. What did Visa get right? Timing [...]

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#7 – “Santa’s hacked!” – Norton (2015)

Anti-virus software brand Norton showed how multi-part adverts can bring fantastic results with its 2015 Christmas campaign – a series of three 60-second videos in which Santa gets hacked. The humorous videos appeared across multiple outlets including Mashable, Gizmodo and Lifehacker, and were supported by native articles, infographics and social content. Why did it work? [...]

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#6 – “Santa Tracker” – Google (2004 onwards)

Santa Tracker is an annual Christmas-themed entertainment programme that allows users to follow Santa on Google Maps on Christmas eve as he makes his journey around the world. Additional activities and games, including ones that teach basic coding, are added throughout December. It’s an unusual campaign, but it certainly works and brings a huge amount [...]

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#5 – “Christmas Miracle” – WestJet (2013)

Canadian airline WestJet surprised 250 passengers by making their “Christmas wish” come true. Santa Claus appeared on life-size screens at boarding gates in Toronto and Hamilton, Ontario and asked passengers what they wanted for Christmas, while airline staff hiding just out of sight took notes. Once the planes took off, WestJet staff rushed around to [...]

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#4 – “Heimkommen (homecoming)” – Edeka (2015)

An elderly father is facing spending another Christmas alone as his adult children, scattered across the globe, tell him that they can’t make it this year, so he fakes his own death and funeral to bring them together for Christmas. The German supermarket’s Christmas campaign video and accompanying social hashtag (#heimkommen) went viral and caused [...]

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#3 – “The Bear and the Hare” – John Lewis (2013)

Thanks to this creative short film, the John Lewis Christmas campaign offering became a highly anticipated annual event. In the short animation, all the animals are looking forward to Christmas day, apart from the bear, who hibernates as soon as Autumn turns to Winter. The hare gifts the bear an alarm clock so that he [...]

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