Guerrillas Get Results

Advertising doesn’t have to be conventional and repetitive! This often leads to the customer disregarding the product or brand before even really knowing anything about it. Campaigns using ‘guerrilla marketing’, on the other hand, are a low cost yet effective way of creating interest and awareness of your product prior to a conventional launch. In […]

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You Don’t Need To Be Flash

YOU DON’T HAVE TO BE FLASH TO BE DYNAMIC Most companies these days have a web presence, but can you honestly say you’ve done everything you can to make your website as enticing to potential customers as you possibly can? Roger Taylor, Creative Director at Montpellier Creative looks at the pros and cons of animation […]

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Wise To The Web

Are you wise to the web? The key to successfully harnessing this essential marketing tool is to ensure that good design and functionality underpin your corporate objectives. Here Roger Taylor, Creative Director at Montpellier Creative explains that far from entangling a business web strategies can liberate and provide new opportunities. You may be a web […]

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Open For Business?

How many times have you been frustrated by the switchboard or voicemail that tells you it is 530pm and to leave a message? Worst still, you’re blandly asked to call back again during ‘business’ hours. Here Roger Taylor, Creative Director explains that there are ways to remove barriers to doing business with your organisation, help […]

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When Naff Can Be Good For Business

Designers are renowned for taking inspiration from anything and everything. And as the world becomes an ever smaller place we are continually introduced to a huge variety of influences from many different cultures. A testament to this fact is the ‘new wave’ of retro design we are currently witnessing that is linked to the Japanese […]

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When Is The Right Time To Re-Brand?

Staying ahead of competitors and at the forefront of your customers mind is a daily challenge for many businesses. Whether a sole trader or a multi-million pound organisation, brand recognition is one way of standing out from the crowd. Here Roger Taylor, Director of Montpellier Creative (www.montpelliercreative.com), considers the implications of re-branding for a company […]

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Getting The Right Tone Of Voice

GIVING YOUR PRINTED MESSAGE THE RIGHT TONE OF VOICE The phrase, ‘it ain’t what you say it’s the way that you say it,’ is just as appropriate in print as it is in spoken word according to Roger Taylor, Creative Director at Montpellier Creative. Here Roger flags up a few point for you to consider. […]

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The Value Of Integrated Communication

Today the idea of integrated solutions is a welcome one. With benefits to the customer including time and cost efficiency, many companies are now positioning themselves as ‘one-stop-shop’ suppliers to stay ahead of their competitors. It is little wonder therefore, that more and more designers are joining forces with PR and marketing consultancies to strengthen […]

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Creating A Brand Image

Silk purses and small budgets – a step by step approach to building your image Naturally you want it all: A corporate identity you can be proud of and which speaks volumes about you business, your aspirations and your capability. A fantastic corporate brochure or sales catalogue A fleet of branded vehicles Full page adverts […]

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