New brand identity for Hong Kong Tourist Bus (HKTB)

The Challenge

Worked closely with the Directors of HKTB, Montpellier created a brand that would appeal to the largely mainland Chinese Tourist market.

Hong Kong Tourist Bus is a Hong Kong based business catering for a mainly mainland Chinese clientele for inbound tourism to the SAR region. The growing fleet currently covers some sixty vehicles.

The brand identity uses clean typography in a dominant colour. This was reflected in the chosen colour scheme to reflect local cultural presences, and dynamic vehicle livery. Working with local sign suppliers to achieve the staged branding of the existing fleet of 60 vehicles.