Global specialist distributors and a leading name in the composite and advanced engineering sectors.

AMI-CON, a global leader in the composite and advanced engineering sectors, needed a website that reflected its position as the go-to distributor for non-metallic engineering materials. With over 20 years of experience and a portfolio of 4,000+ products from top manufacturers like 3M, Henkel, and Toray, AMI-CON had to communicate its technical expertise, extensive product range, and commitment to exceptional service. The challenge lay in organizing this wealth of information into a user-friendly, engaging platform that would appeal to a diverse audience, from aerospace engineers to motorsport specialists.

To meet these objectives, Montpellier Creative designed a website for AMI-CON that seamlessly combined technical depth with intuitive usability. Here’s how we approached the project:

1. Sophisticated Design and Branding

We developed a sleek, professional design that aligned with AMI-CON’s industry-leading reputation. Using a clean, modern layout, we highlighted their extensive experience and partnerships with globally recognised brands.

2. Comprehensive Product Showcase

With a product catalog spanning over 4,000 items, we built an easy-to-navigate system that allowed users to quickly find the materials they needed. Advanced filtering options and detailed product pages provided all the necessary specifications and applications at a glance.

3. Technical Support Integration

Recognising AMI-CON’s commitment to customer support, we integrated clear pathways for users to access technical assistance at any stage of their project. From concept development to component release, users could easily connect with AMI-CON’s experts for tailored advice.

4. Optimised for Lead Conversion

Strategic calls-to-action and inquiry forms were placed throughout the site, encouraging users to request quotes, access product datasheets, or schedule consultations. This functionality turned passive visitors into active leads.

The Results

The revamped AMI-CON website delivered impressive results, enhancing both user experience and business performance:

• Increased Engagement: Visitors interacted more deeply with the site, exploring detailed product information and utilizing technical support resources.
• Streamlined Product Search: The intuitive catalog and advanced search functions significantly reduced the time users spent finding the right materials, improving overall satisfaction.
• Boosted Lead Generation: The enhanced inquiry system led to a notable increase in contact form submissions and quote requests, driving business growth.
• Strengthened Market Position: The site underscored AMI-CON’s leadership in the composites sector, reinforcing their status as the preferred supplier for industries like aerospace and motorsport.

Through a refined digital experience, AMI-CON’s website now serves as a powerful platform that not only showcases their technical capabilities but also fosters lasting relationships with their clients.