Articles

As artificial intelligence reshapes the digital marketing landscape, one of the most impactful shifts is happening not in isolation, but at the intersection of two traditionally distinct disciplines: Search Engine Optimisation (SEO) and Digital PR. At Montpellier, we’ve long championed the power of Digital PR to earn high-value media placements, strengthen reputations and, yes, deliver…

People with visual impairments or colour blindness rely on high contrast to distinguish text and key elements. Low contrast between text and background can make content difficult to read. ✔ Best Practice: Ensure a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Use tools like WebAIM Contrast Checker to…

Typography is more than just the choice of fonts—it shapes a brand’s identity, influences user experience, and impacts readability. As we move into 2025, design trends are shifting, with some styles dominating while others feel tired and overused. Whether you’re a designer, marketer, or brand strategist, keeping up with typography trends ensures your visuals remain…

The tools may have changed dramatically, but their purpose hasn’t. Over more than three decades as a graphic designer, I’ve witnessed a remarkable transformation in the tools we use to turn ideas into visuals. Starting my career in the late 1980s, the technology available then was almost unrecognisable compared to today’s capabilities. Yet for all...

SEO Trends and Predictions for 2025: The Rise of Search Everywhere Optimisation In 2025 the world of SEO will continue to change, possibly this year more dramatically than usual. At the heart of this is Search Everywhere Optimisation (Not just search engine SEO), driven by advancements in generative AI and conversational search technologies. Traditional SEO...

Every year, Pantone’s Colour of the Year announcement captures the attention of designers, brands, and creatives worldwide, setting the tone for the year ahead. For 2025, the spotlight is on PANTONE 17-1230 Mocha Mousse, a warm, inviting hue that seamlessly blends sophistication with comfort. A Colour That Reflects the Times Mocha Mousse embodies a return…

In today’s digital landscape, having a website is just the beginning. Standing out and resonating with potential customers require a blend of strategic SEO and strong branding. Think of SEO as a roadmap, guiding people to your business; but branding is the storefront that entices them to stay, explore, and ultimately become loyal customers. When…

The digital landscape is constantly evolving, and as technology becomes more sophisticated, so too do the methods by which users search for and discover content. One of the most exciting and transformative developments in recent years is the rise of visual search. As more consumers shift from text-based searches to visual-based queries, businesses are beginning…

The digital marketing landscape is undergoing a dynamic transformation, with voice search optimisation emerging as a key driver of change. As we look to the future, the impact of voice search on SEO strategies is set to be profound, demanding a strategic evolution to align with both technological advancements and shifting consumer expectations. Understanding these…

In the competitive world of e-commerce, having an eye-catching website with a carefully curated selection of products is just the beginning. For e-commerce businesses, the real challenge lies in ensuring that these products are visible to potential customers. With billions of websites competing for attention, how does an online store stand out? This is where…

Finding the right keywords for your SEO article is crucial within the world of digital marketing. Keywords are the backbone of any SEO strategy, as they help search engines understand what your content is about and ensure it reaches the right audience. Here are some essential steps to find the correct keywords for writing a…