CASE STUDIES
Brand design for Astor Bannerman
The Client:
Astor Bannerman, with over three decades of expertise, stands at the forefront of designing and manufacturing specialised care and bathing equipment. Established from a project initiated by Muscular Dystrophy UK, the company was founded by two friends from Oxfordshire driven by a passion for technology and mechanics. Their commitment has evolved into a leading provider of care solutions, significantly impacting the lives of disabled individuals and their carers.
The Challenge
The challenge was to encapsulate Astor Bannerman’s commitment to strength, longevity, and gentle care in a brand identity that resonated with their values and market position. The brand needed to reflect both the robust functionality and the compassionate application of their products, appealing to a diverse clientele ranging from healthcare professionals to families in need of home care solutions.
The Solution
Montpellier Creative crafted a brand identity that merged symbolism with aesthetic appeal. The new logo features an elephant carrying a flower, a powerful image representing the dual nature of strength and gentle kindness, core attributes of the Astor Bannerman ethos. The colour scheme of fresh and vibrant green, alongside a deeper shade, reinforces a sense of reliability while also injecting a youthful and modern vibrancy into the brand. This choice of design and colour not only highlights the brand’s commitment to supportive and enduring solutions but also positions Astor Bannerman as a forward-thinking leader in the care equipment industry.
The Results
The reimagined brand identity has been instrumental in reinforcing Astor Bannerman’s market presence, significantly enhancing brand recognition and appeal. The impactful symbolism of the elephant and flower resonated deeply with the company’s diverse audience, fostering a greater connection with current clients and attracting new customers. The fresh, approachable, and robust visual identity has helped solidify Astor Bannerman’s position as a dependable and compassionate leader in the care and bathing solutions market, paving the way for continued growth and innovation in the sector.
