LIFT Psychology is part of the Avon and Wiltshire Mental Health Partnership NHS Trust, specialising in providing accessible psychological therapies and support. They cater to a wide demographic, offering services aimed at improving mental well-being and fostering resilience in the community.

The Challenge

The primary challenge was to develop a brand identity for LIFT Psychology that conveyed warmth, optimism, and accessibility. The identity needed to resonate with individuals seeking psychological support, encouraging them to feel welcomed and understood from their first interaction with the brand. It was crucial that the branding align away from clinical stereotypes and instead, embrace a friendly and inviting aesthetic.

The Solution

Montpellier Creative crafted a unique and vibrant brand identity centered around the theme of connectivity and unity. The design featured an array of coloured spheres of varying sizes, which collectively formed the outline of a human head. This imagery symbolised the diverse yet interconnected aspects of mental health and the holistic approach LIFT Psychology employs in treatment. The colour palette was carefully chosen to evoke positivity and hope, utilising warm and soothing tones that communicate the brand’s supportive and uplifting ethos.

The Results

Special Olympics GB on Piccadilly Lights generated widespread attention and positive feedback. The dynamic and inclusive design captured the interest of passers-by and social media users alike. Placing Special Olympics GB on Piccadilly Lights proved to be a powerful way to amplify the organisation’s message of inclusion and empowerment. The design effectively utilised the dynamic capabilities of the digital display to create a visually striking and emotionally resonant campaign that reached a huge audience, contributing to increased awareness and support for the Special Olympics.