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Check out the latest news and views at Montpellier 

The Value Of Integrated Communication

Today the idea of integrated solutions is a welcome one. With benefits to the customer including time and cost efficiency, many companies are now positioning themselves as ‘one-stop-shop’ suppliers to stay ahead of their competitors. It is little wonder therefore, that more and more designers are joining forces with PR and marketing consultancies to strengthen…

When Is The Right Time To Re-Brand?

Staying ahead of competitors and at the forefront of your customers mind is a daily challenge for many businesses. Whether a sole trader or a multi-million pound organisation, brand recognition is one way of standing out from the crowd. Here Roger Taylor, Director of Montpellier Creative (www.montpelliercreative.com), considers the implications of re-branding for a company…

When Naff Can Be Good For Business

Designers are renowned for taking inspiration from anything and everything. And as the world becomes an ever smaller place we are continually introduced to a huge variety of influences from many different cultures. A testament to this fact is the ‘new wave’ of retro design we are currently witnessing that is linked to the Japanese…

Open For Business?

How many times have you been frustrated by the switchboard or voicemail that tells you it is 5.30pm and to leave a message? Worst still, you’re blandly asked to call back again during ‘business’ hours. Here Roger Taylor, Creative Director explains that there are ways to remove barriers to doing business with your organisation, help…

Web strategies can liberate and provide new opportunities

The key to successfully harnessing this essential marketing tool is to ensure that good design and functionality underpin your corporate objectives. Here Roger Taylor, Creative Director at Montpellier Creative explains that far from entangling a business web strategies can liberate and provide new opportunities. You may be a web novice, but if you don’t have…

Guerrillas Get Results

Advertising doesn’t have to be conventional and repetitive! This often leads to the customer disregarding the product or brand before even really knowing anything about it. Campaigns using ‘guerrilla marketing’, on the other hand, are a low cost yet effective way of creating interest and awareness of your product prior to a conventional launch. In…

YOU DON’T HAVE TO BE FLASH TO BE DYNAMIC

Most companies these days have a web presence, but can you honestly say you’ve done everything you can to make your website as enticing to potential customers as you possibly can? Roger Taylor, Creative Director at Montpellier Creative looks at the pros and cons of animation used in web design and questions whether it really…

Moving to the cloud could give your business the wings it needs to soar

Moving to the cloud could give your business the wings it needs to soar It’s 7pm and dark outside. You’re struggling to type by the poor light of streetlamps filtering through the window. The phone has been ringing off the hook all day, you haven’t had a chance to eat since breakfast and you should…

Does your PR strategy include SEO? Here’s why it should.

Good content and outreach are the pillars of both an effective PR and SEO strategy, so it naturally follows that these two disciplines should be made to work hard together. Which SEO tactics should PRs be using to produce stronger content and deliver optimum results for our clients? Our creative director and SEO expert, Roger…

Creating A Brand Image

Silk purses and small budgets – a step by step approach to building your image Naturally you want it all: A corporate identity you can be proud of and which speaks volumes about you business, your aspirations and your capability. A fantastic corporate brochure or sales catalogue A fleet of branded vehicles Full page adverts…

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