Latest News

Latest 

Check out the latest news and views at Montpellier 

Building strong brand identity with colour and imagery

Clever usage of colour and imagery in design helps brands to become the centre of attraction, however, it could also go wrong easily. Colour is being used as a way of influencing your audience’s intention as well as setting a tone of voice for the brand and company as a whole. It can be effectively…

What’s the role of brand guidelines?

As part of our series on developing brand guidelines, we first look at: What do brand guidelines actually do? If we start by learning anything about branding, we can say a brand helps a company to unify its mission, values and visual style into a common approach. Its purpose is to become the perception of…

How to create a strong and memorable visual identity

As part of our series on creating brand identities, we look at How to create a strong and memorable visual identity   All organisations naturally look for a symbol to inspire feelings of confidence comfort and empathy. Whilst also being distinctive, modern and yet timeless. That’s a tall order for a single brief. However if…

How smart use of colours can build trust and increase revenue

As part of our series on creating web UX and brand identities, we look at Colour and how it is used is vitaly important in web design   Design that works for audiences is about more than just well written and engaging copywriting and beautiful photography. If a website is to be intuitive, then it…

How to build your brand values into your identity

As part of our series on creating brand identities, we look at How to build your brand values into your visual identity In smaller organisations brand values are often centred around the owner. This is part of the company culture and needs to be understood at all levels of the organisation. Where this starts to...

Why you should use videos and other animated, visual footage on your website

VIDEO CONTENT Corporate and brand video which gets to the heart of the message Video itself has been around for a long time; in films, on the television and now readily available to play on our phones, tablets and other devices. We now have HTML5 video and so many more options for including video in...

The Value Of Integrated Communication

Today the idea of integrated solutions is a welcome one. With benefits to the customer including time and cost efficiency, many companies are now positioning themselves as ‘one-stop-shop’ suppliers to stay ahead of their competitors. It is little wonder therefore, that more and more designers are joining forces with PR and marketing consultancies to strengthen…

When Is The Right Time To Re-Brand?

Staying ahead of competitors and at the forefront of your customers mind is a daily challenge for many businesses. Whether a sole trader or a multi-million pound organisation, brand recognition is one way of standing out from the crowd. Here Roger Taylor, Director of Montpellier Creative (www.montpelliercreative.com), considers the implications of re-branding for a company…

When Naff Can Be Good For Business

Designers are renowned for taking inspiration from anything and everything. And as the world becomes an ever smaller place we are continually introduced to a huge variety of influences from many different cultures. A testament to this fact is the ‘new wave’ of retro design we are currently witnessing that is linked to the Japanese…

Open For Business?

How many times have you been frustrated by the switchboard or voicemail that tells you it is 5.30pm and to leave a message? Worst still, you’re blandly asked to call back again during ‘business’ hours. Here Roger Taylor, Creative Director explains that there are ways to remove barriers to doing business with your organisation, help…

Montpellier Creative