People with visual impairments or colour blindness rely on high contrast to distinguish text and key elements. Low contrast between text and background can make content difficult to read. ✔ Best Practice: Ensure a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Use tools like WebAIM Contrast Checker to…

Colour is more than just a visual element—it’s a powerful psychological tool that shapes how consumers perceive and interact with brands. From evoking emotions to influencing purchasing decisions, colour choices can make or break a brand’s identity. Understanding the psychology behind colour can help businesses create stronger connections with their audience and reinforce their brand…

Typography is more than just the choice of fonts—it shapes a brand’s identity, influences user experience, and impacts readability. As we move into 2025, design trends are shifting, with some styles dominating while others feel tired and overused. Whether you’re a designer, marketer, or brand strategist, keeping up with typography trends ensures your visuals remain…

The tools may have changed dramatically, but their purpose hasn’t. Over more than three decades as a graphic designer, I’ve witnessed a remarkable transformation in the tools we use to turn ideas into visuals. Starting my career in the late 1980s, the technology available then was almost unrecognisable compared to today’s capabilities. Yet for all...

SEO Trends and Predictions for 2025: The Rise of Search Everywhere Optimisation In 2025 the world of SEO will continue to change, possibly this year more dramatically than usual. At the heart of this is Search Everywhere Optimisation (Not just search engine SEO), driven by advancements in generative AI and conversational search technologies. Traditional SEO...

Every year, Pantone’s Colour of the Year announcement captures the attention of designers, brands, and creatives worldwide, setting the tone for the year ahead. For 2025, the spotlight is on PANTONE 17-1230 Mocha Mousse, a warm, inviting hue that seamlessly blends sophistication with comfort. A Colour That Reflects the Times Mocha Mousse embodies a return…

CASE STUDIESAMI-CON The Client Global specialist distributors and a leading name in the composite and advanced engineering sectors. The Challenge AMI-CON, a global leader in the composite and advanced engineering sectors, needed a website that reflected its position as the go-to distributor for non-metallic engineering materials. With over 20 years of experience and a portfolio...

CASE STUDIESLivewire The Client Livewire Digital design Software Defined Networking (SDN) solutions that provide reliable, optimised communications links that operate over cellular, terrestrial and satellite services. Combining networking knowledge with expertise in broadcast video, electronics and mechanical engineering, Livewire Digital offer leading edge products and bespoke systems to a broad range of markets and organisations. The Challenge...

The Client Robert Pouget's lifelong passion for painting took root during his school years in England, particularly at Uppingham School, where he first explored illustration. Born at Chateau St Victor on the eve of the Second World War, Robert moved to Paris when the family estate was requisitioned. His education continued in England, and his...

CASE STUDIESNational tribute to the Gloucestershire Regiment’s 300-year history The Client The Gloucestershire Regiment Memorial was unveiled in September 2024 at the National Memorial Arboretum (NMA), marking the first formal national tribute to the Regiment’s 300-year history. The Challenge Until now there has never been a memorial celebrating the Regiment’s history from 1694 to 1994....

In today’s digital landscape, having a website is just the beginning. Standing out and resonating with potential customers require a blend of strategic SEO and strong branding. Think of SEO as a roadmap, guiding people to your business; but branding is the storefront that entices them to stay, explore, and ultimately become loyal customers. When…

The digital marketing landscape is undergoing a dynamic transformation, with voice search optimisation emerging as a key driver of change. As we look to the future, the impact of voice search on SEO strategies is set to be profound, demanding a strategic evolution to align with both technological advancements and shifting consumer expectations. Understanding these…

Understanding user intent is essential for enhancing a website’s visibility and ensuring that your content aligns with the needs of your audience. Also known as ‘search intent’ or ‘keyword intent’, user intent refers to the underlying goal or motivation behind a user's search query. By effectively addressing user intent, you can enhance your website's relevance,...