G13+
G13+ helps companies develop and manage their climate strategy in line with their business goals. Enabling companies to demonstrate action towards climate change and sustainable development.
G13+’s services focus on Goal 13 of the UN Sustainable Development Goals and target actions that contribute to additional SDGs.
They have over 15 years‘ experience in the field of green house gas (GHG) emissions management and quantification, project development, renewables and carbon offsetting through the United Nations Clean Development Mechanism.
The Challenge
Developing a brand identity for G13+ that effectively communicates its mission to combat climate change while resonating with its vision and values. Initially named Goal 13+ and renamed to G13+ to strengthen its environmental message and avoid associations with the sports sector. The challenge was to craft a visual and verbal identity that reflects the urgency of climate action, aligns with the organisation’s goals, and ensures clarity and impact in a crowded sustainability space.
The Solution
G13+ refers to the 13th goal of the UN Global Sustainability Goals (GSGs) – “Take urgent action to combat climate change and its impacts”. Reflecting the company’s primary purpose in helping companies to reduce their carbon footprint, work towards carbon neutrality. The “+” element in the name refers to all the other UN SDGs that are supported by the offsetting.
The Result
The successful development of G13+’s branding included a distinctive logo, print collateral, and business cards that clearly reflected the company’s commitment to combating climate change. The new identity also reinforced G13+’s mission, ensuring a strong visual presence that resonated with stakeholders in the sustainability sector. The branding elements provided a cohesive and professional image, effectively positioning G13+ as a leader in climate action initiatives.
