Insight

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Expert Insights.

Responsive web design for Cheltenham businesses shown on desktop, tablet and mobile screens.

Web Design Cheltenham: Strategic Websites for Growing Businesses

Cheltenham has no shortage of web design providers. From freelancers to national agencies operating remotely...
Corporate brochure mock-up for “Competitor Analysis in Branding” featuring strategic blue and teal geometric branding design.

Competitor Analysis in Branding: How to Position Your Brand for Competitive Advantage

Recently, we explored competitor analysis through an SEO lens — examining what to measure, what...
SEO competitor analysis workspace showing performance charts and search data on a laptop screen

Competitor Analysis for SEO: What to Measure (and What to Ignore)

Competitor analysis is one of the most misunderstood parts of SEO. Too often, it is...
Kingham railway station sign on the Cotswolds line, a popular arrival point for visitors travelling to the Cotswolds by train

Why Location-Specific SEO Still Matters (and How to Do It Well)

Search behaviour has always been tied to place. Whether someone is looking for a café...
Modern workspace illustrating SEO strategy in 2026, showing Google search results, AI-generated answers and local search visibility

SEO Strategy in 2026: From Rankings to Real Visibility Across Google, AI Search and Local Results

SEO strategy has changed more in the last three years than it did in the...
Modern office desk with a laptop displaying SEO in 2026, highlighting AI search, technical SEO and local SEO strategy

SEO in 2026: What Actually Works for WordPress, Technical SEO and Local Visibility

In July last year, I wrote about the rise of conversational search and the growing...
front view of Lauriston House, a white neoclassical building with tall columns, black iron railings, and manicured hedges, now home to our new offices on Montpellier Street, Cheltenham

New Chapter, New Address: Montpellier Creative and Montpellier PR Move to Lauriston House — Welcome to our new home.

After 30 years at Glendale House, Montpellier Creative and Montpellier PR have moved — though...
Visual representation of design balance showing symmetrical and asymmetrical elements arranged harmoniously

The Principle of Design Balance: Crafting Harmony in Visual Communication

In visual design, balance is not merely a concept but a fundamental principle that governs...
Abstract pink neural network illustration with Montcast podcast logo – exploring AI, SEO and digital PR

SEO Meets AI: Montcast on the Future of Digital Visibility

Welcome to The Deep Dive, your shortcut to getting properly informed, cutting through all the...
Woman analysing digital analytics and SEO performance charts on a large desktop monitor in a Georgian office setting.

AI SEO Strategies for 2026: How to Win in a World of Conversational Search

SEO in the Age of AI: Why Competitor Analysis Is Your New Superpower The digital...

Podcast🎙 – Building Brand Values Into Visual Identity

How do you turn a mission statement into something your audience can see and feel?...

Podcast 🎙 – Typography trends 2026’s best, and the overdone styles to avoid

Ready to refresh your design palette? In this episode, we dive into the bold, brilliant...