Insight

Fresh Perspectives...

Expert Insights.

Graphic reading “Proof is the new SEO” with Montpellier Creative branding, showing case studies, testimonials, accreditations, real experience and proven results as trust signals for AI search.

Proof Is the New SEO: Why Case Studies, Testimonials and Real Experience Matter for AI Search

Search is changing, but the need for trust has not gone away. For many years...
Graphic reading “Is Your Website Ready for AI Search?” with Montpellier Creative branding, a plant, notebook and pen on a dark professional desktop background.

Is Your Website Ready for AI Search?

Search is changing, and it is changing quickly. Online visibility has largely been discussed in...
SEO hasn’t died, it has widened — Montpellier Creative graphic about evolving search visibility and GEO.

SEO Hasn’t Died — It Has Widened: Why Visibility Now Means More Than Google Rankings

For years, many businesses have thought about SEO in fairly simple terms: where do we...
office scene showing a laptop with AI search results for Montpellier Creative, illustrating AI Search Optimisation and GEO for brand visibility.

AI Search Optimisation / GEO: How to Make Your Brand Visible in the Age of Generative Search

Search is changing again. For more than two decades, businesses have competed for visibility on...
Responsive web design for Cheltenham businesses shown on desktop, tablet and mobile screens.

Web Design Cheltenham: Strategic Websites for Growing Businesses

Cheltenham has no shortage of web design providers. From freelancers to national agencies operating remotely...
Corporate brochure mock-up for “Competitor Analysis in Branding” featuring strategic blue and teal geometric branding design.

Competitor Analysis in Branding: How to Position Your Brand for Competitive Advantage

Recently, we explored competitor analysis through an SEO lens — examining what to measure, what...
SEO competitor analysis workspace showing performance charts and search data on a laptop screen

Competitor Analysis for SEO: What to Measure (and What to Ignore)

Competitor analysis is one of the most misunderstood parts of SEO. Too often, it is...
Kingham railway station sign on the Cotswolds line, a popular arrival point for visitors travelling to the Cotswolds by train

Why Location-Specific SEO Still Matters (and How to Do It Well)

Search behaviour has always been tied to place. Whether someone is looking for a café...
Modern workspace illustrating SEO strategy in 2026, showing Google search results, AI-generated answers and local search visibility

SEO Strategy in 2026: From Rankings to Real Visibility Across Google, AI Search and Local Results

SEO strategy has changed more in the last three years than it did in the...
Modern office desk with a laptop displaying SEO in 2026, highlighting AI search, technical SEO and local SEO strategy

SEO in 2026: What Actually Works for WordPress, Technical SEO and Local Visibility

In July last year, I wrote about the rise of conversational search and the growing...
front view of Lauriston House, a white neoclassical building with tall columns, black iron railings, and manicured hedges, now home to our new offices on Montpellier Street, Cheltenham

New Chapter, New Address: Montpellier Creative and Montpellier PR Move to Lauriston House — Welcome to our new home.

After 30 years at Glendale House, Montpellier Creative and Montpellier PR have moved — though...
Visual representation of design balance showing symmetrical and asymmetrical elements arranged harmoniously

The Principle of Design Balance: Crafting Harmony in Visual Communication

In visual design, balance is not merely a concept but a fundamental principle that governs...