Howe Farm Rare Breeds
BRANDING | WEBSITE
Howe Farm Rare Breeds produces exquisite blankets, throws, and cushions from the lustrous fleece of Leicester Longwool sheep—one of the rarest breeds in the UK. With a commitment to slow-grown, sustainable craftsmanship, Howe Farm raises its own flock, allowing the natural beauty of each year’s fleece to shape the designs. As the sheep mature over three years, their fleece evolves in colour, from soft off-whites to rich greys and deep browns, ensuring that every collection is subtly unique. Carefully hand-sorted and left undyed, the wool is traditionally spun and woven in Wales, with the entire process from fleece to finished product taking over six months. The result is a range of timeless, heirloom-quality textiles that celebrate heritage, nature, and artisanal skill.
The Challenge
Create a brand image for Howe Farm which whilst being contemporary and at home in the smartest London stores whilst remaining true to their farming heritage.
The Solution
The brand identity uses clean typography in a single colour to suit the natural un-dyed products and allow for easy printing and embroidery onto labels and tote bags.
The e-commerce website allows sales to be made both during and after shows and events where they have a trade stand.
The Result
The refined brand identity successfully balances contemporary elegance with Howe Farm’s rich farming heritage, making it equally at home in high-end London stores and rural craft fairs. The minimalist typography complements the natural, undyed wool products, ensuring consistency across labels, tote bags, and marketing materials. Meanwhile, the e-commerce website has expanded sales opportunities beyond in-person events, allowing customers to purchase these heirloom-quality textiles year-round. The cohesive brand and digital presence have strengthened Howe Farm’s reputation, enhancing both visibility and customer engagement.