Livewire Digital – Strategic online content to elevate engagement and expertise in a competitive tech landscape
SEO | WEB
Livewire Digital design Software Defined Networking (SDN) solutions that provide reliable, optimised communications links that operate over cellular, terrestrial and satellite services. Combining networking knowledge with expertise in broadcast video, electronics and mechanical engineering, Livewire Digital offer leading edge products and bespoke systems to a broad range of markets and organisations.
The Challenge
Livewire Digital, a pioneer in connectivity solutions for over 30 years, faced a challenge of explaining the concept of hybrid connectivity and its practical applications to a diverse audience. As a leader in cutting-edge network technologies, they’ve transformed industries such as broadcasting, defence, and telemedicine through innovative solutions like Software Defined Networking (SDN). However, communicating the technical complexities of hybrid connectivity in a clear, engaging way posed a significant hurdle.
The Solution
To help Livewire Digital better reflect its position as a leader in Software Defined Networking and bespoke engineering solutions, Montpellier delivered a comprehensive website redesign and SEO strategy. The new design embraced a clean, engineering-led aesthetic that used bold typography, technical imagery, and intuitive iconography to communicate Livewire’s advanced capabilities. The site’s content was fully restructured to support a clear user journey, with improved navigation and messaging that addressed both technical audiences and decision-makers. Alongside this, a detailed SEO audit identified key areas for optimisation—from improving page speed and mobile responsiveness to fixing crawl issues. Targeted keywords such as “SDN solutions” and “broadcast video engineering” were integrated throughout, supported by strong metadata, headings, and internal linking. The launch phase included robust tracking setup and a plan for ongoing performance refinement.
The Result
The new website delivered a marked improvement in both visibility and engagement. Livewire Digital saw a significant uplift in organic search performance, appearing more prominently for competitive sector-specific terms and attracting more qualified traffic. The improved structure and messaging enhanced user understanding of Livewire’s offer, resulting in better engagement and stronger conversion potential. More importantly, the new site finally mirrored the technical depth and innovation of the company itself—projecting trust, professionalism, and authority in the highly specialised field of hybrid connectivity solutions. While the transformation was most visible online, the results also strengthened Livewire’s position when engaging with prospective clients and partners in the real world.
