WEB DESIGN | BRANDING
A leading recruitment agency, placing hundreds of people in new roles each week. They help our employers build better teams and therefore businesses, and in doing so enhance careers for each and every one of their candidates. They deploy experts in the resourcing of Workforce, Management and Executive Teams. In today’s Post-Covid world, it is even more important for every employing organisation to build back best by harnessing unique local knowledge and expertise.
Teamwork Selection faced the challenge of repositioning its brand to better serve organisations striving to rebuild in a post-COVID world. The existing branding no longer fully conveyed the company’s deep local expertise and ability to connect businesses with the right talent in a rapidly changing employment landscape. To support employers in “building back best,” Teamwork Selection needed a fresh identity that reflected its unique market knowledge, adaptability, and commitment to delivering recruitment solutions tailored to evolving workforce needs.
Teamwork Selection undertook a strategic brand repositioning initiative to better reflect its role as a trusted recruitment partner in the post-COVID employment landscape. This began with in-depth research into evolving client needs, market trends, and candidate expectations.
The agency developed a refreshed brand identity centred on the theme of “Building Back Best,” highlighting its unrivalled local knowledge and expertise across Workforce, Management, and Executive recruitment. The visual identity was updated to convey warmth, professionalism, and adaptability, while messaging was refined to emphasise Teamwork Selection’s commitment to helping organisations rebuild stronger teams and resilient businesses.
Additionally, new digital platforms and marketing materials were launched to showcase success stories, demonstrate sector-specific capabilities, and make it easier for clients and candidates to engage with the agency’s services.
The repositioned brand has successfully reinforced Teamwork Selection’s reputation as the go-to recruitment partner for organisations rebuilding after COVID-19. Employers have responded positively to the clear, confident messaging and modernised identity, resulting in increased enquiries and a measurable uplift in client acquisition.
Candidate engagement also improved, with more professionals recognising Teamwork Selection as a recruiter that understands the challenges of today’s job market and offers tailored support. Overall, the rebrand has strengthened the agency’s market position, enabling it to place hundreds of people in new roles each week and deliver on its mission to help businesses build better teams and enhance careers.