Memorial to the Glorious Glosters
BRANDING | WEB DESIGN
The Gloucestershire Regiment Memorial was unveiled on 25th September 2024 and it stands proudly within the National Memorial Arboretum in Staffordshire, honouring 300 years of exceptional service by the Gloucestershire Regiment from 1694 to 1994. While Gloucestershire is home to other commemorative landmarks—including the Soldiers of Gloucestershire Museum—this is the first and only memorial to fully represent the regiment’s remarkable legacy of courage, sacrifice, and dedication to Crown and Country. Witnessed by over 300 veterans and supporters at its unveiling, the memorial is both a tribute to the regiment’s past and a beacon for future generations. Raised largely through private donations totalling over £70,000—much of it within a year—it reflects the enduring pride and respect held by those who served and those who remember what it means to be a ‘Gloster’.
The Challenge
A significant funds required to bring the vision to life within a limited timeframe. With a target of over £70,000—much of it needed within just a year—there was an urgent need to generate public awareness, build trust, and inspire donations from veterans, families, and supporters. To support this, a dedicated website was developed to serve not only as a fundraising platform, but also as a lasting digital archive. The goal was to create a space where future generations of ‘Glosters’ could discover the story behind the memorial, explore the regiment’s extraordinary history, and understand the legacy of service and sacrifice it represents. To strengthen this, a distinctive brand identity was created to ensure the project had strong visual recognition and resonated with both contemporary and future audiences.
The Solution
To create a cohesive and compelling campaign that combined strong visual branding with an accessible and informative online presence. A bespoke brand identity was developed to reflect the Gloucestershire Regiment’s distinguished history and values, ensuring immediate recognition and emotional connection for veterans, families, and supporters. This branding was carried through to a purpose-built website that acted as the central hub for the project—sharing the story behind the memorial, providing regular updates, and most importantly, enabling secure and straightforward online donations. By uniting clear messaging, powerful imagery, and user-friendly digital tools, the campaign successfully mobilised support, built momentum, and helped raise the £70,000 needed to make the memorial a reality within the desired timeframe.
The Result
A successful fundraising campaign helped The Regiment achieved its goal of raising over £70,000, enabling the Gloucestershire Regiment Memorial to be unveiled with full honours at the National Memorial Arboretum on 25th September 2024. The website played a vital role, not only in attracting donations but also in preserving the story of the memorial for future generations. Today, it continues to serve as a digital archive, featuring powerful imagery and video content from the unveiling day, and offering a permanent space where the history and legacy of the Gloucestershire Regiment can be explored and appreciated by all who visit.