Brand identity for Airports Authority with individual airport sub brands

  • Brand identity for Airports Authority with individual airport sub brands

The Maldives Airport

BRANDING

Maldives Airports Company Limited (MACL) is the state-owned enterprise responsible for managing and developing the Maldives’ airport infrastructure, including its primary international gateway. Incorporated under the Companies Act of the Republic of Maldives, MACL operates under the strategic guidance of a Board of Directors appointed by the President. Headquartered on Hulhulé Island, MACL plays a pivotal role in shaping first impressions of the Maldives as a world-class destination.

More than an operator, MACL is a brand ambassador for the nation—its airports are the starting point of an unforgettable Maldivian experience. The company’s commitment goes beyond efficiency and safety; it’s about creating seamless journeys that reflect the country’s natural beauty, cultural heritage, and premium hospitality. This vision underpinned our approach to redefining their visual identity, ensuring every design element embodies trust, innovation, and the essence of the Maldives.

The Challenge

Providing world class Airport services, as Country’s Leading Gateway. MACL was born out of the government airport authority and in order to put it onto a business orientated track, a complete re-brand was required. With no formal logo for MACL previously they had been using the logo of the old Airport Authority together with the MACL name.

The Solution

A comprehensive rebranding strategy was developed, focusing on creating a professional and internationally recognisable identity for MACL. The process included:

  • Brand Strategy Development: Understanding the company’s vision, mission, and future aspirations to shape a cohesive brand identity.
  • Logo and Visual Identity Design: A new, distinctive logo was crafted to reflect MACL’s role as the leading gateway to the Maldives. The design incorporated elements representing connectivity, movement, and the vibrant culture of the Maldives.
  • Brand Guidelines and Implementation: A detailed brand guideline document was created to ensure consistent application of the new identity across all platforms, from digital presence to physical signage and corporate communications.
  • Stakeholder Engagement: The rebranding process involved consultations with key stakeholders, including government representatives, airport staff, and international partners, to ensure alignment with MACL’s strategic goals

The Result

The rebrand successfully positioned MACL as a modern, business-driven organisation, enhancing its credibility on the global stage. The new identity:

  1. Established a professional and consistent corporate image, aligning MACL with international standards.
  2. Strengthened MACL’s reputation as the premier airport operator in the Maldives, supporting its mission to provide world-class airport services.
  3. Improved stakeholder confidence, creating a clear distinction between MACL and its previous governmental identity.
  4. Enhanced visibility and recognition among international airlines, partners, and passengers.

Through this transformation, MACL emerged with a brand that reflects its commitment to excellence, innovation, and its pivotal role as the gateway to the Maldives.