Watermoor House
SEO
Watermoor House Residential Care Home is a charitable organisation based in the heart of Cirencester, the historic capital of the Cotswolds. Set within an elegant Georgian manor house and surrounded by beautifully maintained gardens, Watermoor House offers 24-hour residential and flexible respite care for up to 39 residents. With a compassionate, person-centred approach, the dedicated team supports each individual’s independence and evolving needs, including end-of-life care, in a homely and family-like environment.
The Challenge
Watermoor House recognised the need to expand its visibility and appeal to a wider audience—particularly families looking for compassionate, high-quality care for their loved ones. Without a modern online presence, Watermoor House was relying heavily on word of mouth and traditional methods of promotion, which limited its ability to reach new families and showcase the unique warmth and quality of its care environment.
The Solution
Our team conducted a full audit of the existing website to identify technical and content-related SEO improvements. We implemented keyword research focused on terms relevant to families searching for care homes in Cirencester and the surrounding areas. Key areas of the site were optimised, including meta data, headers, internal linking, and on-page content—ensuring search engines could accurately interpret and rank the site. We also advised on content strategy, helping to enhance existing pages and suggest future updates to maintain relevance and engagement.
The Result
Within months of implementing the SEO improvements, Watermoor House experienced a marked increase in organic search visibility. The website began ranking on the first page of Google for key local search terms, resulting in a noticeable rise in enquiries from family members seeking residential care. The SEO strategy not only boosted traffic but also ensured that those arriving at the site were better matched to the services Watermoor House offers—leading to more meaningful engagement and helping the team welcome new residents into their community.