Weston Aviation
BRANDING
Established in 1995, Weston Aviation has grown to become a leading provider of Fixed Base Operator (FBO) and cargo handling services across five regional airports in the UK and Ireland: Manchester, Humberside, Cornwall Newquay, Gloucestershire, and Cork. The company offers a comprehensive suite of aviation services, including fuel provision, ground handling, trip support, military handling, and private jet and helicopter charter. With a commitment to professional and friendly service, Weston Aviation collaborates closely with host airports such as Cornwall Airport Limited, Bristow Group, Gloucestershire Airport Limited, Manchester Airport Group, and Dublin Airport Authority to deliver essential ground support for business, private aviation, and cargo flights.
The Challenge
With the expansion of its FBO network, Weston Aviation recognised the need for a comprehensive rebranding, in order to diversify its service portfolio and pursue international ventures.
The Solution
Montpellier was tasked with crafting a brand identity that encapsulated the breadth of services offered, including the facilitation of a new mission, vision, and positioning workshop to align Weston Aviation’s aspirations with its brand essence.
The Result
A dynamic new branding strategy that not only reflected Weston Aviation’s commitment to excellence but also positioned the company as a formidable player in the global aviation industry.