William Gilder Group

William Gilder Group

WEB DESIGN | BRANDING


WGG Hire, a division of the William Gilder Group, specialises in providing flexible and cost-effective commercial vehicle hire solutions. With a substantial fleet of over 160 shunting tugs and a strong emphasis on reliable service, WGG Hire supports diverse logistical needs across the supply chain, from warehouses to retail sectors. Leveraging deep expertise in transport, the company prides itself on maintaining high operational standards and understanding the time-sensitive demands of the industry.

Close-up of William Gilder Group (WGG) vehicle livery showcasing the bold brand design by Montpellier Creative, with a construction vehicle in the background

The Challenge

The challenge for WGG Hire was to develop a brand identity that could seamlessly adapt across various platforms and materials, particularly their colourful fleet of vehicles, which includes shades from orange to yellow and vibrant green. The identity needed to be versatile enough to maintain its integrity and visibility across all these backgrounds while also conveying the brand’s key attributes of reliability and efficiency.

The Solution

Our team designed a predominantly white brand identity for WGG Hire to ensure high visibility and adaptability across the different coloured vehicles in their fleet. This choice allows the logo to stand out sharply against the vibrant colours of the vehicles, ensuring clear visibility and brand recognition. The simplicity and clarity of the white design underscore the company’s straightforward and effective approach to logistics solutions. The logo’s clean and modern aesthetic aligns with WGG Hire’s commitment to maintaining industry-leading standards and services.

The Result

The new brand identity has significantly enhanced WGG Hire’s visibility both on the road and in the competitive market of vehicle hire services. The white logo on variously colored vehicles has not only strengthened brand recognition but also reinforced the company’s reputation for professionalism and reliability. This branding strategy has successfully differentiated WGG Hire from competitors, attracting more clients by highlighting their readiness and capability to support essential supply chain operations efficiently. Feedback from clients has been overwhelmingly positive, noting the brand’s strong presence and consistent service message wherever their vehicles go.