Wine That’s Fruit

Wine That’s Fruit

Wine That’s Fruit (WTF) is a family-run winery based in Herefordshire, UK, creating innovative, small-batch fruit wines from locally sourced produce. Launched in 2019, WTF offers a refreshing alternative to traditional grape wines with flavours like apple, raspberry, and blackcurrant. Their wines are vegan-friendly, gluten-free, and contain no added sulphites, packaged in recyclable cans for convenience and sustainability. With a strong focus on ethical production and a goal to be carbon net zero by 2025, WTF champions local collaboration and a bold, fruit-forward approach to winemaking.

Photo shoot image of WTF canned fruit wines displayed on a rustic white wooden swing, set outdoors in a leafy garden, showcasing vibrant product packaging for a drinks client

The Challenge

Wine That’s Fruit (WTF), a bold, independent winery shaking up the drinks industry with its locally sourced, small-batch fruit wines, needed a fresh way to capture attention across digital platforms. With a unique product offering—vegan-friendly, sulphite-free wines in recyclable cans—their story was strong, but visual content wasn’t keeping up. They needed a suite of creative assets to fuel social media engagement, support advertising campaigns, and convey their vibrant, eco-conscious brand to new audiences.

The Solution

We developed a dynamic collection of video content and visual assets tailored to the brand’s bold personality and sustainable values. This included a series of short-form social media videos, eye-catching promotional animations for their canned wine range, and an image library for use across digital and print campaigns. Each asset was designed to reflect WTF’s fruit-forward flavours, ethical ethos, and playful identity—ensuring the brand stood out in a crowded drinks market.

The Result

The new content significantly boosted WTF’s digital presence, with increased engagement across Instagram and Facebook and improved visibility through targeted online ads. The animated product videos brought their range to life, helping to educate new customers on WTF’s unique offering while reinforcing their eco-conscious message. The refreshed creative assets positioned Wine That’s Fruit as a standout disruptor in the alt-wine category—supporting sales growth and setting the stage for further expansion.