How to Design for Accessibility: Making Graphics Inclusive for All
People with visual impairments or colour blindness rely on high contrast to distinguish text and key elements. Low contrast between text and background can make content difficult to read. ✔ Best Practice: Ensure a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Use tools like WebAIM Contrast Checker to…
The Psychology of Colour in Branding: How to Influence Your Audience
Colour is more than just a visual element—it’s a powerful psychological tool that shapes how consumers perceive and interact with brands. From evoking emotions to influencing purchasing decisions, colour choices can make or break a brand’s identity. Understanding the psychology behind colour can help businesses create stronger connections with their audience and reinforce their brand…
Typography Trends in 2025: What Works and What’s Overdone?
Typography is more than just the choice of fonts—it shapes a brand’s identity, influences user experience, and impacts readability. As we move into 2025, design trends are shifting, with some styles dominating while others feel tired and overused. Whether you’re a designer, marketer, or brand strategist, keeping up with typography trends ensures your visuals remain…
