New identity design for defence technology brand Seven Technologies Group (7TG) with sub product brands
The Client:
Seven Technologies Group (7TG) is a UK Defence Manufacturer specialising in the provision of Intelligence, Surveillance, Target Acquisition & Reconnaissance (ISTAR) systems. With 40 years industry experience and a combined legacy of 180 years real-world operation experience, Seven Technologies Group prides itself in offering customers the right solution for the right environment.
The Challenge
7TG were experiencing consistent and wide-spread growth within the field of defence and brought Montpellier on board to help facilitate evolving into new non military markets such as law enforcement.
We were handed the reigns on revitalising 7TG’s corporate identity, giving us the opportunity to design a completely new look and feel as well as tone of voice, including website, interiors, exhibition materials and literature whilst creating a positive social media and press profile to support future growth.
The Solution
Paramount to designing 7TG’s website was updating the branding to reflect its modern and pragmatic ethos. Opting for a new blue green colour palette and with tinted colour combinations, we provided a radically different visual palette, updating 7TG’s brand to match its drive for change and innovation. Â
Alongside redesigning 7TG’s logo, we created corporate strap-lines to underpin the company’s value proposition, which we helped to define and articulate. These were: ‘Powering the world of actionable intelligence’ and ‘Actionable intelligence delivered by the virtual operator’. We also looked at the family of products which were being developed under the iSENSE brand and brought a consistent rationale and structure to the suite of products so that they sat comfortably as part of the portfolio.
The Results
- A new, user-friendly website that saw 88% of its traffic come from new users, within 2 months
- A successful rebranding – including a new logo and online content campaigns
- A new product launch video for the new technology range
For more information on Seven Technologies Group’s services, visit:
