Welcome to The Deep Dive, your shortcut to getting properly informed, cutting through all the noise to give you the insights that actually matter. Today, we’re exploring a digital world that’s changing faster than ever. If you’re navigating the online... Read More

SEO in the Age of AI: Why Competitor Analysis Is Your New Superpower The digital landscape isn’t just changing—it’s accelerating. Search behaviour in 2025 shifted dramatically, and as we move into 2026, those changes are going to deepen. If you’ve... Read More

In the first of our new series of Podcasts we explore the convergence of SEO and Digital PR. In these Podcasts we have used Ai generated voices to narrate our podcast content. The source discusses the significant convergence of SEO... Read More

As artificial intelligence reshapes the digital marketing landscape, one of the most impactful shifts is happening not in isolation, but at the intersection of two traditionally distinct disciplines: Search Engine Optimisation (SEO) and Digital PR. At Montpellier, we’ve long championed... Read More

As artificial intelligence continues to redefine the way people discover information online, brands must rethink how they earn visibility. It’s no longer enough to rely solely on search rankings. In the age of AI-powered search — from Google’s Search Generative... Read More

In 2025, SEO is no longer just about ranking—it’s about visibility across AI platforms, chatbots, and answer engines. With Google’s AI Overviews appearing in 33% of searches and click-through rates dropping across the board, case studies have become more valuable... Read More

In 2025, PR and SEO are no longer separate silos. At Montpellier, we believe an integrated approach yields stronger content, wider reach, and amplified brand authority. Why PR and SEO Must Work Together Core Principles for PR-Driven SEO 1. Keyword-Informed... Read More

Achieving a high ranking on Google is crucial for driving traffic, leads, and conversions. Yet, many websites struggle to gain visibility due to common SEO pitfalls. If your site isn’t performing as expected, it may be falling victim to these... Read More

In 2025 the world of SEO will continue to change, possibly this year more dramatically than usual. At the heart of this is Search Everywhere Optimisation (Not just search engine SEO), driven by advancements in generative AI and conversational search... Read More

S. Structure: Building a Strategic Framework Digital PR has evolved from basic link outreach into a structured strategy focused on brand exposure and SEO clout. Today’s process includes: E. Evidence: Why This Approach Delivers Results High authority backlinks from reputable... Read More