Competitor analysis is one of the most misunderstood parts of SEO. Too often, it is reduced to a list of keywords to copy or links to chase. While that approach may have worked in the past, it is far less... Read More

Search behaviour has always been tied to place. Whether someone is looking for a café nearby, a solicitor in their town, or ideas for a day trip to the Cotswolds, location remains one of the strongest signals of intent. In... Read More

SEO strategy has changed more in the last three years than it did in the decade before. While rankings still matter, they no longer tell the full story. Visibility today is shaped by a far broader ecosystem — one that... Read More

In July last year, I wrote about the rise of conversational search and the growing influence of AI on SEO. Six months on, those ideas are no longer theoretical. As we move into 2026, AI-led search experiences — summaries, conversational... Read More

Welcome to The Deep Dive, your shortcut to getting properly informed, cutting through all the noise to give you the insights that actually matter. Today, we’re exploring a digital world that’s changing faster than ever. If you’re navigating the online... Read More

SEO in the Age of AI: Why Competitor Analysis Is Your New Superpower The digital landscape isn’t just changing—it’s accelerating. Search behaviour in 2025 shifted dramatically, and as we move into 2026, those changes are going to deepen. If you’ve... Read More

In the first of our new series of Podcasts we explore the convergence of SEO and Digital PR. In these Podcasts we have used Ai generated voices to narrate our podcast content. The source discusses the significant convergence of SEO... Read More

As artificial intelligence reshapes the digital marketing landscape, one of the most impactful shifts is happening not in isolation, but at the intersection of two traditionally distinct disciplines: Search Engine Optimisation (SEO) and Digital PR. At Montpellier, we’ve long championed... Read More

As artificial intelligence continues to redefine the way people discover information online, brands must rethink how they earn visibility. It’s no longer enough to rely solely on search rankings. In the age of AI-powered search — from Google’s Search Generative... Read More

In 2025, SEO is no longer just about ranking—it’s about visibility across AI platforms, chatbots, and answer engines. With Google’s AI Overviews appearing in 33% of searches and click-through rates dropping across the board, case studies have become more valuable... Read More