In 2025, PR and SEO are no longer separate silos. At Montpellier, we believe an integrated approach yields stronger content, wider reach, and amplified brand authority.
Why PR and SEO Must Work Together
- Optimised content is more visible: PR pitches and thought leadership content can perform better in search when SEO is baked in early.
- Authority extends beyond backlinks: Media coverage builds brand signals that search engines value—amplifying trust and brand visibility.
- Cohesive messaging: Aligning PR and SEO ensures consistent tone, keywords, and storytelling across media and owned assets.
Core Principles for PR-Driven SEO
1. Keyword-Informed Pitches
Research trending keywords and angles relevant to your sector. Tailor pitches so journalists and editors get value—and search engines do too.
2. Optimise Content Assets
When publishing press content on your site, add strategic headings, metadata and internal links to boost discoverability.
3. Leverage Media Mentions for SEO
Earned coverage improves domain authority and referral traffic—and may result in high-quality backlinks when journalists link to your site.
4. Measure SEO Outcomes from PR
Use analytics to track organic traffic spikes following campaigns, uplift in branded searches, and backlinks from high-authority coverage.
Insights from Montpellier’s Experience
Roger Taylor, Creative Director and SEO expert at Montpellier Creative, leads campaigns that merge brand storytelling with SEO strategy—ensuring clients gain visibility both in media coverage and search results. As a firm rooted in Cheltenham since 1991, we’ve seen first-hand how combining PR with SEO creates a lasting competitive edge for clients. (Roger joined the team in 2001 and has been instrumental in crafting this integrated approach.)
Action Steps: Bringing PR and SEO Together
- Align calendars: Coordinate content themes and announcement timings across PR and SEO teams.
- Create optimised press pages: Publish coverage with SEO-friendly titles, snippet-optimised summaries, and strategic links.
- Build media assets for search: Offer downloadable reports, expert quotes, and visuals that perform in both news and search.
- Monitor impact: Track keywords, referral traffic, backlinks, and earned media sentiment to optimise ongoing strategy.
Why This Strategy Delivers Results
- Improved web visibility and brand perception across channels
- Higher-quality backlinks from journalists referencing your site
- More consistent brand messaging across owned and earned platforms
Conclusion
At Montpellier Creative, we practice what we preach: combining strategic PR outreach with SEO insight drives visibility, authority, and business impact. Undlerlining our commitment—delivering memorable storytelling, strong media coverage, and measurable SEO gains for every client.
