Creation of a new corporate brand with sub branding for product marketing
55 Above are a small, independent distiller established in 2014 with the vision of producing exceptional quality, handcrafted vodkas in small batches using traditional copper pot distilling methods.
We were asked to brand and create the bottle designs for the new Orange Gin. The challenge with the bottles was to present the coloured Gin which is a faint orange colour, in the best and most distinctive image.
Distilled with the same meticulous care as the artisan vodkas, 55 Above orange gin is a truly zesty experience! Mixing the natural juniper flavours of gin with a selection of lush botanicals – including tangerine, Seville orange and lemon zests, coriander, bay leaf, and macadamia nuts – this drink packs a charmingly citrusy hit.
With the fire and passion of 55 Above spirits and the crisp, refreshing bite of distilled gin, this is a fruity elixir to invigorate and bewitch.
Our designs used a dark brown bottle rather than the standard clear variety for the Orange Gin. This provided a strong backdrop to the product brand image which was a styalised orange tree, as well as keeping the faint orange gin out of sight as the colour can seem a little weak on the shelf.
This was then topped off with an orange wax seal over the cap
- A new, brand image for the Orange Gin
- FA new, brand image for the new Rhubarb Gin
- New product advertising campaign for the orange gin
- New Social Media marketing for both products including social media competitions.
For more information on 55 Above, visit: 55above.co.uk/gins/