Welcome to The Deep Dive, your shortcut to getting properly informed, cutting through all the noise to give you the insights that actually matter. Today, we’re exploring a digital world that’s changing faster than ever. If you’re navigating the online space for your business—or you’re just curious about how we find and trust information in an age of AI—this episode is for you.

We’re talking about SEO—search engine optimisation—and how it’s being transformed by two forces: digital PR and artificial intelligence. At its core, SEO has always been about getting your website seen, ranking high in search results, and building an online presence. But the game is changing, and AI is driving that change.

This episode of Montcast is 20 mins, so grab a cup of tea and settle down for this Deep Dive.