Let’s be clear: Christmas shopping is hardly Christmas shopping without sprinting through the maelstrom of chaos that is town centre on Christmas eve and engaging in a tug of war over the last Jamie Oliver cook book. Shopping online may be more convenient, but it’s just not the same.

What did Visa get right?

Timing is everything. More and more people are doing their shopping online and recently, news of high street stores closing has been hitting headlines across the UK. Although promotional, the campaign raises a good point that where we shop really does matter and can have an impact on local businesses and high street trading. It’s a funny and sweet ad but, like all the best, it has an important message too.

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