In the first of our new series of Podcasts we explore the convergence of SEO and Digital PR. In these Podcasts we have used Ai generated voices to narrate our podcast content.

The source discusses the significant convergence of SEO and Digital PR in an AI-driven digital landscape. It explains that as AI, particularly Google’s Search Generative Experience (SGE), increasingly summarises information directly in search results, the traditional focus is shifting from link building to entity building. This means search engines now prioritise authority signals like unlinked brand mentions, topical relevance, and content consistency to understand context and determine a brand’s trustworthiness, even without direct backlinks. Therefore, the article argues for an integrated strategy where Digital PR becomes a crucial SEO tool, helping brands to be referenced, trusted, and summarised in AI-generated search results, rather than just ranked.