Hong Kong Tourist Bus is a Hong Kong based business catering for a mainly mainland Chinese clientele for inbound tourism to the SAR region. The growing fleet currently covers some sixty vehicles.

The Challenge

Montpellier worked closely with the Directors of HKTB to create a brand that would appeal to the largely mainland Chinese Tourist market.

The Solution

The brand identity uses clean typography in a dominant colour. This was reflected in the chosen colour scheme to relect local cultural prefences, and dynamic vehicle livery. Working with local sign suppliers to achieve the staged branding of the existing fleet of 60 vehicles.

The Results

• Branded fleet of coaches
• Office interiors
• Stationery and literature
• Advertising