Creation of a new product brand and associated design

The Client:

Oakden London

Designer handbag brand OAKDEN London wanted a classic brand identity which evoked it’s British heritage and leveraged this to position it for expansion into the Middle East.

The Challenge

Montpellier was brought on board to help shape and brand OAKDEN London and launch it’s new brand identity.


The brand identity was required to be flexible enough to work as a metal clasp or zipper tag as well as for signage, packaging and in digital formats.

The Solution

Using the three letters for OAK in a classic font which was both strong enough to work in metal yet elegant and refined to reach the intended target market,

The Results

  • A new, user-friendly website


  • A successful branding – including a new logo and online content, packaging and signage.


  • Product packaging and vehicle branding for consumer awareness


To find out how Montpellier can work with you to re-imagine your brand